TT1P 35 Year, 6 phase vision
Implementation Plan of phase 1:
After Completion of business plan, and securing the Gates building owned by the city in the parking lot of this building, We will get an initial mock up of what we want to the building to look like and start to shopping it around.
Phase 1 - Renovation and Infrastructure Development JPR (6-8 months):
- Secure funding through grant applications and fundraising campaigns.
- Collaborate with local businesses for construction materials and services.
- Hire contractors, architects, and interior designers.
- Obtain necessary permits and approvals. (JPR can help with this)
Phase 2 – Construction (1.5 – 2years)
- Secure funding through grant applications and fundraising campaigns.
- Start marketing the building project.
Phase 3 - Launch and Initial Operations (3-6 months):
- Recruit and train staff for the restaurant, event center, and resource center.
- Launch a soft opening for the restaurant to gather feedback.
- Host a grand opening event with local dignitaries and military representatives and a blue angels fly over.
- Begin marketing and outreach campaigns to raise awareness.
Phase 4 - Community Integration and Expansion (Ongoing):
- Evaluate and adapt services based on community feedback.
- Expand partnerships with local organizations and businesses.
- Introduce new events and programs based on community needs.
- Explore opportunities for additional locations or satellite centers.
- Funding Sources: Corporate Sponsorships/ Event fundraising (40%), Grants (35%), Donations (15%), Consumer retail fundraising (10%)
The Military Community Support Center at 333 West Western Ave is poised to become a beacon of support and camaraderie for the military community in South Bend and beyond. With a comprehensive approach to addressing the diverse needs of military personnel and their families, this center seeks to create a lasting positive impact, fostering resilience, empowerment, and a strong sense of community. By offering a combination of events, activities, and a welcoming dining experience, the business aims to create a lasting impact on the lives of military personnel and their families.
Phase2: (within 1 to 3 years from the grand opening): Expansion of the VA building
500k – 700k SQFT Building expansion
In our quest to bring national attention as a military positive Venue we want to expand our 100k building to a 500k-700k SQFT to become the go-to for military conferences nationally. In our purchase of the VA building, we also purchased the Gates building that sat in its parking lot. We bought and turned in that building into a Fitness Center, within 3 years of the opening of the Resource Center we want to buyout and flatten the Fitness Center to take over the parking lot to expand an additional 400k SQFT to the Resource Center. This will be an expansion of the Convention Center for our events, as well as be used for additional meeting areas.
Culinary Community:
In this expansion we will also turn our 1 in house restaurant into a community of restaurants that will span of 5 – 10 different options from the local culinary community. We will expand about an additional 4,000 SQFT of space to a communal eating area with multiple options, selling space to local culinary businesses space on 5 year lease agreement and sponsoring 1 or 2 up and coming culinary artist a free space for 1 year on a 5 year contract of space.
Phase3: (Within 2 years of the grand opening): Creating a network of outreach teams (internal chapters) across the Country
The Teams:
As part of continuous veteran outreach, we will have teams of 3-5 (based on Veteran density population) dispersed across the country to cover roughly 4 counties per team. Each team will be responsible for:
- Communicating with Veterans within their designated territories
- Set up and execute art classes
- Veteran outreach and follow-up events
- Distribution of CAV Art books
- Working Stand Downs and Veteran resource events within the Community
- Network and Communications with local TT1P Fitness Centers, VA’s, VFW’s, Vet Centers, etc about how we can help them help our Veterans.
Satellite Base of Operations:
A key part to the success of our Teams throughout the Country will be our continued relationships with the True Top 1% Fitness Centers, VA’s and Vet Centers. Each will be a pivotal part of our growth:
Vet Centers: Work as an outlier for the VA as a source for counseling not through the VA Benefits to allow for quicker access to key help and therapist, for PTSD, Military Sexual Assault and other Trauma assistance. As part of our programs all involve some type of therapist or clinical psychologist on staff. While we will have in development an on-call tele help app for our Veterans and stationed therapist at each distribution center (see phase 4 about hubs), to save finances for our programs, we will partner and work with the Therapist through the Vet Centers to lend help with our Art Classes on bases and throughout all of our local programs.
VA’s: They are our source of referrals working closely with Recreational Therapist on staff, we will also host art classes, and other programs at VA facilities and depending on size of the location and the availability of space, we may use it as a storage for art supplies and materials for our programs.
Fitness Centers: A synergic partner for our programs. As the Fitness Center grows nationally, so does our outreach. As part of the development of the fitness center, cross marketing becomes a major source of our brand awareness, carrying the same name, part of the mission of the centers in to become an extension of our Veteran Outreach program and sometimes as needed becomes a housing unit for our outreach teams.
Based on relationships, availability, and centrality of each location to the teams territory will determine if and what facility we will use as a satellite office (base of operations) central to their location.
Phase4: Distribution Hubs for the North, South, East and West (within 15 years of Grand Opening)
After the success of the Northern (South Bend, IN) Distribution Hub a.k.a. HQ, we turn our focus on growth and logistics. To ensure we can logistically take care of our Active-Duty Military and Veterans throughout the entire Country as needed, as well lighten the stress load on Veterans supplies. We will have 4 hubs across the country target specific territories. Each distribution Hub will be a smaller version of the HQ of 50k – 100k SQFT per hub and distribution Center for supplies and a fully functioning studio and resource center. It will hold a fraction of services from what the HQ will house, minus the conventions center.
Each hub will communicate and work through a territory of Outreach Teams within their designated sections, North, South East and West, These teams will communicate with their superiors through each hub. And each of the other 3 main hubs will communicate and be guided directly by/to HQ (North in South Bend, IN)
Phase5: start to branch out Globally with the UAE And Canda (Within 25 Years of Grand Opening)
After we have secured a strong support base for the US Military we will begin to test market certain classes and programs across the globe in Canada and Europe. We will work with the DoD to develop secured protocols to travel abroad to help our allies and their military veterans, to create a liaison within the True Top 1% brand with the US and associate allied Countries. Based on our success and ability to spread the art of mental healing and resilience we intend to open different True Top 1% Hubs on Military Bases and and/or US Embassy’s in Europe and Canada initially.
Phase6: Fully Functional Global Reach (30 – 35 year Marker)
With the successful growth and developing relations with our allies and our DoD /Pentagon personnel, we will work closely to develop programs for the mental health needs of our military as well as our allies military.
Synergistic Growth: True Top 1% Fitness Center & True Top 1% Foundation
Aligning Impact, Expanding Horizons
Overview: True Top 1% Fitness Center and True Top 1% Foundation share a symbiotic relationship, each contributing to the other's growth and community impact. As the Fitness Center expands through franchising, the Foundation's reach and influence grow concurrently, creating a holistic approach to well-being.
Collaborative Growth:
Local Partnerships: Fitness Center franchisees actively engage with local communities, forming partnerships with schools, charities, and local organizations. These collaborations amplify the Foundation's community initiatives, creating a unified front for positive change.
Shared Mission: Both entities share a common mission – to empower individuals, families, and communities towards a healthier and more disciplined lifestyle. The Fitness Center becomes a beacon for physical wellness, while the Foundation addresses broader aspects of community development.
Impactful Programs:
Community Health Initiatives: Fitness Center locations actively participate in the Foundation's health and wellness programs, providing fitness expertise, classes, and support. This collaboration amplifies the impact on community health, reaching diverse demographics.
Coordinated Expansion:
National Reach: As the Fitness Center expands its footprint through franchising, the Foundation's programs gain a national platform. True Top 1% becomes a recognized name not only in fitness but as a catalyst for positive community transformation.
Marketing Synergy: Joint marketing campaigns promote both the Fitness Center and the Foundation. Shared events, promotions, and branding initiatives create a powerful narrative of holistic well-being, attracting individuals and entrepreneurs aligned with the mission.
Measuring Success: Success is not just in revenue and reach; it's in the tangible improvement in community well-being. Metrics include increased participation in fitness programs, foundation initiatives, and the overall positive influence on the communities touched by both entities.
Join the Journey: Become part of a transformative journey where fitness meets community, and well-being extends beyond physical health. True Top 1% Fitness Center and True Top 1% Foundation – growing together to make a lasting impact.